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At our division under Design Studio we are positioned at packaging art, knowledge and technology to realize your business ideas.
Design Studio is engaged in providing 360 degree services in the areas of brand identity, corporate communication, website design, multimedia presentation and film production.
Distinguished for its user-experience driven design and sound technology, Synergics aligns with its customer to transform raw ideas into an effective channel of communication. At Synergics, every project is an opportunity to communicate - messages, ideas, values - to specific and often diverse audiences.
Synergics has a significant depth of experience in graphic, content, technology and management related issues. Besides, Synergics engages into thoroughly studying the industry and the business of its customer before getting started.
DESIGN STUDIO: SDM ( Synergics Design Methodology) , The proprietary methodology adopted at Design Studio.
1. Industry & Company Research
- Understand the client’s industry, organization and existing brand image
- Research the client’s competitors.
- Identify their strengths
- Determine gaps
- Identify key areas
- Identify the key messages provided
2. Understanding the audience
- Identify the key classes of user segment
- Needs Landscape for each user segment
- Objectives towards each user class
- Key attributes of each user segment
- Navigation/Usability Standard Levels
3. Client Requirements and Specifications
- Requirements Document
- Specifications Document
4. Information Architecture
- Graphic Design Vs Information Architecture Design
- Key features of good information architecture
- Content Plan & Classification
- Sitemap Structure
- Design database architecture
- Programming Platform
5. Project Planning
- Human Resource Plan
- Tasks & Timelines
6. Brainstorming
- Key Messages
- Nature of creative idea
- Creative approach
- The Focal Point
7. Concept planning & creative idea refinement
- Idea Refinement
- Creative Research
- Copy Matter
8. Adherence to best Practices
- The Best possible Usability.
- Components of Usability
9. Visualisation and layout design
- Navigation
- Prioritization of Information
- Divide the content area in different parts/sets
- Classify areas of content into sections
- Identify the utilities
- Content Mock-up
- Non-Functional layouts
- Client Approval (Layouts)
- Functional Prototype
- Client Approval (Prototype)
10. Standards & Protocols
- Look, feel and style standards
- Development Standards (Coding)
- Protocols
- Update & Maintenance Standards
- Documentation
11. Development
- HTML Production
- Database Design
- Programming codes
12. Testing
- Testing, Quality Control and Quality Assurance
- Test Suites
- Building a Test Suite.
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